Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

Experts believe a new data regulation law will be introduced between 2014-2016, which will change direct marketing from an opt-out system to an opt-in rule. The existing directive will be replaced by ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. The new B2B Effectiveness ...

B2B buyers aren’t acting the way they used to, so neither should your marketing. Using insights from the first global B2B ...

The report also notes that 95% of B2B marketers view in-person events as one of the most effective tactics for generating ...

As lead generation shifts from a numbers games to something more nuanced, marketers explain why it’s important to think about “more than pipeline”.

Generative AI (GenAI) is rapidly transforming B2B marketing with its ability to accelerate content creation with text- and image-generating power. GenAI enables scalability, faster content production, ...

B2C marketing is all about driving sales through direct communication with consumers. But what does that mean, exactly? And how can you use B2C marketing tactics to grow your B2B business? Before we ...

Sachin Sharma, director of marketing solutions at the professional networking platform speaks about the recent developments ...

Your target customers may discover your website through ads, search, word of mouth or offline channels like direct mail or events, but when they arrive, 99% of them usually skim your home page and ...

Traditional direct mail — the stuff that is delivered to your snail mailbox — is still an important means of communication, and we are seeing early signs of a resurgence in its use in 2016. A number ...