Marketing Week

B2B brands on using AI as a ‘creative sparring partner’

From navigating the risk of “blanding” to building trust, B2B marketers explain how they use AI for content, creative and to ...
Forbes

19 Important Non-Marketing Skills Marketers Need To Succeed In B2B

Strong campaigns and sharp messaging will only go so far in today’s crowded and noisy B2B landscape. To be effective, B2B marketers need expertise beyond traditional marketing tactics. Skills in ...

Research Solutions targets continued ARR and EBITDA expansion through AI-driven B2B growth

Q1 2026 Management View Roy Olivier, President, CEO & Chairman, stated the quarter marked "the strongest organic first quarter B2B results on record," highlighting a 21% increase in total ARR, ...

The Power Of Storytelling In High-Tech B2B: How To Turn Complexity Into Connection

Here are five tips for marketing leaders who want to use storytelling to drive understanding, engagement and trust.