Writing a book is certainly a mammoth task – but it’s one that some B2B organisations seem to be taking on willingly, in a bid to position themselves more effectively, or to bolster their thought ...

One of the joys of living in a place where the winters tend to be long and dark is the time it allows for reading. Make a fire in the fireplace, pour yourself a drink and open a good book. I often do ...

This look book will give you quick glimpses of the videos, collateral, event giveaways, product demos, infographics, presentations, and other things we’ve been building for our clients. Of course, ...

B2B brands that aren't using influencer marketing are missing out. Discover the real benefits of influencer marketing and how you can tap into them today. It's not surprising to see that influencer ...

After last week’s Cannes Lions festival, you can bet that the next big thing is on every forward-thinking marketer’s mind. In the era of big data, artificial intelligence and rapid innovation, change ...

It is impossible to have a conversation today with a B2B CMO without discussing account-based marketing (ABM). The evolution in technology has enabled a more systematic approach to engaging targeted ...

Don't miss a MarketingProfs podcast, subscribe to our free newsletter! "We may need to think a little bit outside the box of what kinds of influencers there are," says Agorapulse's Mike Allton in ...

A research report on the state of B2B influencer marketing shares insight into business opportunities in 2022 and beyond. Influencer marketing is working for the vast majority of marketers, according ...

The foodservice industry is experiencing a shift in how equipment manufacturers, food distributors, and service providers connect with their customers. As digital transformation accelerates, B2B ...

Opinions expressed by Entrepreneur contributors are their own. Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C ...