In the late 1990s, the arrival of the information-age was much heralded. It was, we oh so willingly believed, the dawning of a new technological era, in which the UK could cast-off the final vestiges ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

The B2B software industry is no stranger to disruption. But amidst this next AI-fueled wave of digital innovation, one area that has undergone a particularly dramatic transformation is marketing. No ...

Most B2B marketers say they plan to moderately increase their spend on marketing automation in 2025, according to recent research from ActOn and Ascend2. The report was based on data from a survey of ...

In today's rapidly changing world of B2B marketing, the quest for efficiency and personalization has reached unprecedented levels. As companies tirelessly work to connect with their target audience, ...

The B2B Marketing Software market size is estimated to increase by USD at a CAGR of 12.9% by 2030. Stay up to date with Environmental Risk Management Market B2B Marketing Software Market research ...

Portland, Oregon, March 06, 2025 (GLOBE NEWSWIRE) -- Act-On Software, a marketing automation leader, in partnership with Ascend2, releases "The State of B2B Marketing Automation 2025." This survey ...

Planning challenges persist. B2B marketing strategy often struggles with fragmented tools and data, which makes it hard to track and manage plans across systems. AI for efficiency. While AI can help ...

With a bias towards last-click low funnel channels, brands can get stuck in limbo, never truly able to prove the ...

Chris Adams of creative agency Hey Honey says it’s finally time to put the myth of ‘B2B customers’ to bed in favor of a simpler explanation: they’re all (just?) people. 'B2B customers': an unhelpful ...