If you're curious on AI's impact on B2B buying journeys and website experiences, check out our summary on a roundtable we did ...

It is undeniable that B2B e-commerce has been rapidly growing over the past few years. However, along with its rapid growth is tougher competition among the industry players. Everybody wants to take ...

B2C marketing is all about driving sales through direct communication with consumers. But what does that mean, exactly? And how can you use B2C marketing tactics to grow your B2B business? Before we ...

B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

Planning challenges persist. B2B marketing strategy often struggles with fragmented tools and data, which makes it hard to track and manage plans across systems. AI for efficiency. While AI can help ...

The 12th Annual Strategy & Planning Series (SPS) four sessions on demand to help you plan creating a new hybrid workplace in ...

O n this episode of Marketing Vanguard, Sumit Virmani, global CMO of Infosys, joins host Jenny Rooney to explore the evolving ...

In the previous post, we discussed the fundamentals and key strategies of developing more effective market evaluations. Once B2B companies are equipped with this wealth of information and data, they ...

There is no denying the Coronavirus pandemic took the world by storm with little-to-no notice, disrupting the global economy in the process. However, unlike the burst of the dot-com bubble in the ...

According to Forrester’s State of B2B Events 2025 report, 68% of global marketing leaders say their event budgets are flat or ...