Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Rapid growth at low cost—this is one of the many challenges facing any B2B SaaS startup. The ...

Challenges in B2B SaaS marketing include market saturation, increasing competition, and changing customer expectations. Now, buyers expect personalization, smooth onboarding, and demonstrable value.

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Even as the pandemic ravaged multiple sectors, which caused economic ...

Ashish Srimal, cofounder & CEO at Ratio, is a SaaS entrepreneur and executive who has built SaaS startups and led large SaaS businesses. B2B SaaS is already a $1.75 trillion market, which proves the ...

In this article, we are going to take a look at the 15 most valuable B2B SaaS companies. You can skip our detailed analysis of the B2B SaaS industry’s outlook for 2021, and go directly to the 5 Most ...

Which terms come to mind when you think about SaaS? “Solutions,” “cutting-edge,” “scalable” and “innovative” are just a sample of the overused jargon lurking around every corner of the techverse, with ...

B2B SaaS technology is the driving force behind digital transformation and digital innovation. With disruptive technologies and evolving customer demands, many companies are looking to reinvent their ...

On the surface, it seems like video streaming platforms like Netflix have a churn problem: A recent report found that 50% of users have signed up, canceled and then resubscribed to the same streaming ...

The first phase of Indian startup funding euphoria is credited to business-to-consumer (B2C) ecommerce startups. It was mostly about emulating western ideas in an Indianised manner. We have seen a ...