Forrester experts say B2B leaders must embrace a more disciplined and evidence-driven approach to how they engage with GenAI.

Sachin Sharma, director of marketing solutions at the professional networking platform speaks about the recent developments ...

Opinions expressed by Entrepreneur contributors are their own. All B2B marketers and business owners are on a constant search for ways to grow their company. One of the keys to success for any small ...

The average survey respondent uses three separate AI tools, with most common uses are for research, writing and cost/time ...

From navigating the risk of “blanding” to building trust, B2B marketers explain how they use AI for content, creative and to ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

Kuo Zhang, president of Alibaba.com, the Chinese tech giant's cross-border arm, discusses the launch of "AI Mode" and new ...

Planning challenges persist. B2B marketing strategy often struggles with fragmented tools and data, which makes it hard to track and manage plans across systems. AI for efficiency. While AI can help ...

In today's highly competitive business environment, achieving business success comes down to the steps an entrepreneur takes in the early stages. For the B2B space in particular, the right ...

Alibaba is pushing its B2B platform into a new phase, and the company is doing it with AI tools, crypto-style payments, and a ...