B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

Instead of heavy discounts that cut into margins, reward loyal shoppers with small perks - early access to new items, bundled ...

The shift to less-is-more marketing isn’t about doing less work. It’s about doing more of what really matters.

Research shows marketers are throwing away $1 for every $4 they spend. Here are 4 tips I've used to optimize every marketing ...

Fordham University's Marketing VP discusses a new brand platform designed to differentiate the institution, grow brand ...