Economists and psychologists work together to understand how human behavior impacts people's decision-making in the marketplace.

Behavioral economics helps investors understand irrational market behaviors and customer choices. Examples of behavioral economic theories include loss aversion and sunk-cost fallacy. Recognizing ...

Behavioral economics sheds light on most every day activities and why we consume goods and services the way we do, why we make certain choices about ourselves or others, and how we decide courses of ...

Forbes contributors publish independent expert analyses and insights. I am a physician and behavioral scientist at Duke University. I have just given you $78. (I’m a generous guy.) Now I’m giving you ...

People donate to charity for many reasons. Hardly an objectionable claim. Generosity. Self-satisfaction. Guilt. Reciprocity. Duty. Prestige. People also do not donate to charity for many reasons. Also ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Providers' ability to reach patients through digital platforms (texting, email and chat) ...

Note from Paul Solman: Dean Karlan is a Yale behavioral economist with a mission, a mission almost all economists used to share and many would insist they still do: to improve human welfare. Not ...

Behavioral economics uses an understanding of human psychology to account for why people deviate from rational action when they’re making decisions. In the model of rational action assumed by ...

Behavioral economics uses an understanding of human psychology to account for why people deviate from rational action when they’re making decisions. In the model of rational action assumed by ...

A recent story on National Public Radio ( link) gives an overview of a subfield of economics called behavioral economics. Behavioral economics incorporates elements of psychology into economic theory.