Bic South Africa celebrated the country’s National Women’s Day on August 9 with an ad featuring what many are calling a sexist message. According to Mashable, the pen company's South Africa Facebook ...

There is a premium on the cost of the Bics for Her product line targeting women. The pens, which we wrote about earlier today, are pink, small, and bejeweled—and have attracted ridicule for those ...

The Bic pen company has apologized after a recent Facebook ad caused widespread outrage. The ad paid tribute to South African women on National Women's Day. But, many saw the message as sexist. It ...

BIC for Her, a line of ballpoint pens marketed to girls, is more expensive than pens with similar product specs. Sexist? You decide. Here are three ads from BIC's campaign.

Recently, Bic Pens approached Ellen DeGeneres with an endorsement deal: they wanted her to be the face of Bic's new Pens for Her, a duo of pastel-hued ballpoints made "for a woman's hand." Ellen was ...

?is_from_webapp=1&web_id=7217677296050800129" target="_blank" rel="noopener">‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and ...

BIC Cello, the manufacturer and distributor of writing instruments, has recently announced the launch of the new range of its pen, Butterflow. The revamped ballpoint product range alongside the new ...