On the list of the worst things to shop for, bras fall somewhere between bathing suits and jeans. Not fun. But there’s a new way to make bra shopping a whole lot easier (and way less awkward): A new ...

The phrase one size fits all most certainly doesn’t apply to bras—not in the least. This undergarment is one of the trickiest purchases, requiring full knowledge of one’s chest area down to the ...

Sorry, we should be measuring our bra size how often?! Yep, that's right, according to Boux Avenue's bra fitting experts, the brand recommends you get your bra size ...

The phrase one size fits all definitely doesn’t apply to even the best bras. Whatever you think your bra size is, there’s a high chance you’re wrong. Sorry. Just ask any bra fitter, and they’ll tell ...

I’ve never actually known what my bra size is. I’ve gone my whole life thinking I was a dainty A cup. (Or as they would tell me in high school, which was when I started wearing bras, “flat as a board!

A bra fitting expert has shared her tip to find the perfect bra size without help - and all you need is a tape measure. American TikTok user Madison Anne, 23, revealed the three simple steps you can ...

Every time Lauren publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails from ...

Bras can be many things—sexy, supportive, confidence-boosting, confidence-crushing, liberating, restricting—but one thing they're not is unmentionable. This week, ELLE.com is exploring all things bras ...

IF your bra leaves you with gaping cups or is an unflattering shade of grey, then you’re not alone. Research by Debenhams found 80 per cent of women are wearing the wrong bra size, and one in four has ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Once you have the fit dialed in, consider how the bra makes you feel. Sarah Shotton, creative director of ...