WEST LAFAYETTE, Ind. — Purdue University Athletics announced Wednesday it is taking a massive step for aiding its student-athletes in growing and managing unique, personalized brands. By partnering ...

Jon Michail is Founder & Group CEO of Image Group International & best-selling author of Life Branding. Follow him on LinkedIn & Twitter. As a result of the pandemic, a lot of people have lost their ...

Guard Dog Brand Development’s founders, Maria Casini and Camille DeSantis, knew right from the start what kinds of projects they wanted their firm to be involved in. They devised to split their ...

You believe in the power of brand development and marketing communications, and you're committed to making it thrive in your organization. How can you apply the lessons and insights from this program ...

The process of developing a strong brand requires a clear vision of how you want your company and its products to be perceived and what portion of the market you hope to reach. Once you have ...

Think you don’t have a brand? Guess again — every company does. Some even have a clear roadmap identifying what they stand for, their brand promise, identity — even their voice. All of this is ...

A brand epitomizes the essence of a company and its products and services. It’s a key tool for establishing credibility and customer loyalty. A brand communicates the company’s values and value-add to ...

NEW YORK, April 24, 2025 (GLOBE NEWSWIRE) -- Xcel Brands (NASDAQ: XELB), an industry leading media and consumer products company specializing in building influencer-driven brands through live ...

Teton, the outdoor gear maker headquartered in Salt Lake City, UT, announced a reorganization of its brand and product ...