As mergers and acquisitions (M&A) continue reshaping the healthcare landscape, brand strategy is emerging as a critical driver of integration success. During a session at Becker’s Healthcare 13th ...

Many brands begin with emotion and slowly lose it to structure. The story turns into strategy. The heart becomes a checklist.

If you want the organic and generative algorithms to relay your preferred narrative, you need to proactively tell your brand ...

GE HealthCare and Interbrand unveiled the spinoff’s long-awaited brand strategy Monday morning. The $35 billion unit, which is GE’s first public spinoff and has been trading on the Nasdaq since ...

Recent data from our recent survey at Identity Digital reveals a compelling trend: Seven of the 20 highest-value premium domains sold in early 2025 were .global. Alongside this, .world and .digital ...

The most valuable asset that consumer brands have is their brand identity. Those that get it right - as Apple did with Airpods and Google did with search - can redefine the market and make their brand ...

This template will help make the process of creating your brand strategy much clearer and more effective. Step by step the template shows you how to put together a detailed and authoritative strategy ...

If I asked you to name the leading packaged goods brand in the United States with over $58 billion in sales, my bet is you’d be guessing for a long time. This single brand outsells Hershey’s and ...

With an unmatched speaker line-up that includes experts from AMOREPACIFIC, Louis Vuitton and New Balance, this is not just another industry event.

Seth Godin. Photos: Getty Images. Few names carry the weight of Seth Godin‘s when it comes to modern marketing. Few names get as much of my personal respect and admiration for their work and ...

With AI-driven discovery, brand strength is key. Learn what it takes to be chosen across explicit, implicit, and ambient ...

Strategy jumpstart: Add the appropriate schema markup to three of your best-performing website pages. For example, adding the ...