Many brands begin with emotion and slowly lose it to structure. The story turns into strategy. The heart becomes a checklist.

If you want the organic and generative algorithms to relay your preferred narrative, you need to proactively tell your brand ...

As mergers and acquisitions (M&A) continue reshaping the healthcare landscape, brand strategy is emerging as a critical driver of integration success. During a session at Becker’s Healthcare 13th ...

Brand Ahneet – the biggest Gen Z on-screen pair of India! | 10 huge brands for Saiyaara stars: Ahaan’s Iconic 5 & Aneet’s Fab ...

With an unmatched speaker line-up that includes experts from AMOREPACIFIC, Louis Vuitton and New Balance, this is not just another industry event.

Communication strategy is the living instruction manual that translates a brand’s positioning (who you are and why you matter) into the practical, timed, channel-by-channel plan that makes people ...

FC Barcelona's innovative approach to content and brand activations has once again been recognised internationally. The Club ...

Only Spider-Man could swing this high, this fast. Bero, the non-alcoholic beer brand co-founded by actor Tom Holland and ...

Lenskart has commenced retail sales of Spain's Meller brand of sunglasses in India, adding to its line-up of brands that includes John Jacobs and Owndays.| Business News ...

Nathan Baldwin joins Auntie Anne's as chief brand officer to lead modernization efforts as the pretzel brand expands into non ...

Investing.com -- Imperial Brands (LON: IMB ) on Tuesday reported a 16.5% drop in reported earnings per share for the year ended Sept. 30, as higher tax charges and costs linked to the company’s 2030 ...

Kering's CEO Luca de Meo outlines an 18-month plan to rejuvenate growth by reducing dependence on Gucci, downsizing retail, ...