Our latest SEO Trends ebook captures the insights and decisive strategy shifts marketers need to win across fragmented ...

Shopify reports that nostalgia marketing effectively targets Gen Z and Millennials, blending past aesthetics with modern ...

Discover the latest holiday confectionery launches from Mars, Werther’s Original and Flipz. Explore seasonal flavors, limited-edition formats and festive partnerships driving consumer engagement this ...

The most successful M&A strategies protect digital infrastructure and visibility as fiercely as financial and brand assets.

The cohort’s allegiance to social media and influencers for product discovery remains, while new levels of comfort with ...

Today’s audiences don’t just want to buy from a brand. They want an experience to go along with it. And while strategies like ...

Communication strategy is the living instruction manual that translates a brand’s positioning (who you are and why you matter) into the practical, timed, channel-by-channel plan that makes people ...

As mergers and acquisitions (M&A) continue reshaping the healthcare landscape, brand strategy is emerging as a critical driver of integration success. During a session at Becker’s Healthcare 13th ...

Here's how AI can help uplift your experiential branding game and connect with customers on a deeper level to foster brand ...

When brands speak with truth, they don’t need to chase virality. They create velocity, the kind that builds momentum ...

In this week’s episode, David Rowlands, Head of Product, B2B Marketing spoke with Jada Balster, VP Global Marketing, TravelPerk to discuss all things rebranding. They first chat about Jada’s ...

Sales may rise and fall, but a brand’s true health lies in how it’s perceived, remembered and trusted. The strongest brands look beyond surface-level metrics to uncover the real signals of loyalty, ...