Data is powerful, and professionals who know how to maximize it are in demand. At Michigan Tech, our business analytics students become experts who understand how to analyze and optimize both ...

Meghan Gallagher is a Seattle-based freelance content writer and strategist. She has a B.S. in Marketing Management and a background in digital marketing for healthcare, nonprofit, and higher ...

Sheryl Grey is a freelance writer who specializes in creating content related to education, aging and senior living, and real estate. She is also a copywriter who helps businesses grow through expert ...

Business analytics is an interdisciplinary field that transforms raw data into actionable insights for informed decision‐making. It integrates methodologies from statistics, data management, and ...