Looking to produce case studies that increase the credibility of your business and attract new customers? There is a methodical art to case studies — an art you can master. One mistake I often see ...

Case studies are key to business school education. They're real life examples of major business challenges. Most of these case studies have been written by Harvard Business School professors. The ...

So, you want to attract new customers and compel them to buy your products and services? But why would they spend their hard-earned money on them if they don’t understand their value and purpose? This ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. These five sets of case studies highlight how law firms in Asia-Pacific are innovating as businesses. They ...

As a proud Harvard Business School alum, I am partial to case studies as an instructive tool to understand dynamics in management, innovation, investment or attention. Each Friday, I’ll select a few ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When prospects are in the awareness or consideration phase in their buyer’s journey, there’s ...

A carefully crafted advertising case study tells potential advertisers how your medium helped a company build their brand or make more sales. Case studies are useful on your website, in print, in your ...

As Harvard Business School searches for a new dean amidst a burgeoning national movement for racial justice, one recent alumnus has written a case study that urges the school to take concrete action ...

It has become the norm among organizations to have hiring policies that promote diversity, equity, inclusion, and belonging in the workplace. There are legal reasons for these policies, as well as a ...