Looking to produce case studies that increase the credibility of your business and attract new customers? There is a methodical art to case studies — an art you can master. One mistake I often see ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. These five sets of case studies highlight how law firms in Asia-Pacific are innovating as businesses. They ...

So, you want to attract new customers and compel them to buy your products and services? But why would they spend their hard-earned money on them if they don’t understand their value and purpose? This ...

Access thousands of our most recent online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go ...

Case studies are key to business school education. They're real life examples of major business challenges. Most of these case studies have been written by Harvard Business School professors. The ...

Are you looking for a data-driven way to connect with your target audience and secure more sales? If you answered yes, a compelling case study could be just the thing you need. Case studies are ...

As a proud Harvard Business School alum, I am partial to case studies as an instructive tool to understand dynamics in management, innovation, investment or attention. Each Friday, I’ll select a few ...

David Waller explains why and how to give case studies a historical context to deepen students’ understanding of why certain decisions are made Case studies provide a useful and widely accepted ...

The Ministry of Internal Affairs and Communications (MIC), the Ministry of Economy, Trade and Industry (METI), and the IoT Promotion Consortium hereby announce that they have created a booklet ...