Marketing and communications plans help companies determine a course of action to spread messages to customers, partners or the industry. Marketing efforts increase revenue, brand or product awareness ...

Elysse Bell is a finance and business writer for Investopedia. She writes about small business, personal finance, technology, and more. Samantha (Sam) Silberstein, CFP®, CSLP®, EA, is an experienced ...

Marketing strategies give your small business a direction toward effective promotion. Marketing strategies differ from one business to the next and should be customized to suit the needs of the ...

Joseph is Director at Wise Business Plans, a firm helping clients with professionally written business plans, branding, licensing and more. To someone who’s never done it before, crafting a business ...

Often, lawyers don’t recognize the different skill sets that are needed in various marketing jobs whether it be communications or web design which can lead to law firms hiring the wrong people for ...

Every year, the Hinge Research Institute examines how the fastest-growing accounting firms have achieved consistent growth and prosperity in its High Growth Study. This year's study showed some ...

Law firms should unleash their marketing & business development teams to seize critical opportunities in the post-pandemic legal environment. For most law firms, 2022 was a rollercoaster year, with ...