Coca-Cola may have helped popularize Santa's look, but his modern image was already taking shape long before the soft drink ...

Luke Littler is the star of a new hilarious Sky Sports advert, which appeared on the eve of the World Darts Championship. The 18-year-old is the overwhelming favourite to retain the title at Ally ...

On The Ground newsletter: Get a weekly dispatch from our international correspondents The industry run-regulator, Ad Standards, logged nearly 5,000 complaints across 252 ads this year, and found that ...

The best Christmas adverts of all time bottle the holiday spirit, bringing a wave of timeless festive nostalgia. While there's no formula for creating a Christmas ad, over the years we've seen a range ...

Created with AI assistance. Quality assured by Metro editors. Save The Children’s Christmas advert might be the best ad of the season, and it may have duped a lot of viewers. With a festive jingle, ...

Cadbury’s ‘Secret Santa’ has been crowned 2025’s most effective Christmas ad, according to new Kantar research, demonstrating the power of repeat creative. Kantar’s consumer testing found five of the ...

Apple has injected fans with a 'heartwarming' dose of authentic festive cheer with its new Christmas advert. And it's managed to do so without relying on artificial intelligence (AI). Entitled 'A ...