Albertsons Media Collective and NBCUniversal are working to provide closed-loop measurement that bridges connected TV ads and ...

Albertsons Media Collective and NBCUniversal (NBCU) aim to meet this challenge with CTV closed-loop measurement that securely ...

The Trade Desk, Inc.’s TTD surge in connected TV (CTV) and retail media is being propelled by a powerful alignment of industry transformation, advertiser expectations and platform innovation. In third ...

Consumers don’t experience media in silos. They might stream a live game on their TV, scroll social feeds during halftime and ...

Rahim Lahdani has more on a man and a woman in Ontario facing multiple charges in connection with thefts at mausoleums and ...

Confusion in CTV isn’t a natural byproduct of a maturing market; it’s an outcome of how distributors protect their pricing ...

Vassy Kapelos explains how the NDP could have some challenges ahead after appearing to aid the Liberal government survive the ...

Connected TV allows brands to educate their audience and drive a purchase in the same placement, but current ad formats are not maximizing the opportunity.

On December 4th, experts from Verve, Dataseat, and Kochava will convene for Making CTV work for UA: From exposure to install, a live webinar.

CTV has always promised the best of both worlds: the storytelling power of TV with the accountability of digital. Delivering ...

In a stunning turn of events, the Canadian Cancer Society is issuing a warning that cervical cancer is no longer declining in Canada. Sarah Plowman explains.

PubMatic Inc (PUBM) reports strong revenue growth driven by CTV and AI innovations, despite challenges in display revenue and ...