Guideline, previously known as Standard Media Index (SMI), reports that overall Canada’s ad spend in 2023 across all media types remained flat year-over-year, even declining 4% in Q4. Within digital, ...
The man behind an iconic Canadian beer ad is back, 25 years later, with a new patriotic rallying cry. But this time, it's not about selling drinks. Jeff Douglas, from Truro, N.S., became a national ...
Loading external pages may require significantly more data usage than loading CBC Lite story pages. Before he was a staple of CBC Radio, Jeff Douglas was best known as Joe from Molson's wildly popular ...
A legend has returned when we needed him most. Jeff Douglas, the Truro, N.S. native who starred in Molson’s famous “I Am Canadian” ad in 2000, has a new patriotic message to share, and he’s directed ...
John Krasinski dances to a Taylor Swift song in a Rogers commercial that appears online and on television. The ad has drawn criticism because the company that created it, Publicis, is involved in a ...
Magna Global is the latest media intelligence firm revising its ad sales outlook, predicting 5.3% growth in ad sales by Canadian media owners in 2025, to $25.9 billion CAD. That’s down from the 6.3% ...
TORONTO, Aug. 19, 2025 /CNW/ -- MediaRadar, the award-winning Marketing Intelligence platform, today announced a significant expansion of its Competitive Intelligence solutions for Social Media spend ...
OTTAWA, ON, March 5, 2025 /CNW/ - Canadian advertisers face a perfect storm of challenges in 2025: ongoing inflation, geopolitical business uncertainties, and rapidly shifting consumer behaviours are ...
Doritos Canada has produced a quintessentially Canadian ad, shot in a Scarborough film studio and starring two homegrown greats ready to spice up ad breaks with culturally relevant material, and a lot ...
A challenging environment for attracting key advertising dollars continues to plague Corus Entertainment Inc. CJR-B-T, but the company says it could reap the benefits of the “Buy Canadian” movement ...
Loading external pages may require significantly more data usage than loading CBC Lite story pages. The man behind an iconic Canadian beer ad is back, 25 years later, with a new patriotic rallying cry ...
The man behind an iconic Canadian beer ad is back, 25 years later, with a new patriotic rallying cry. But this time, it's not about selling drinks. Jeff Douglas, from Truro, N.S., became a national ...
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