"Cereal went from 4/5 to 1/3 in a bag," the original poster wrote. "The companies claim the emptiness protects the cereal ...

In the deal to end the government shutdown, lawmakers added clauses that would temporarily bar states from regulating which ...

Kellogg’s Corn Flakes might seem like the simplest breakfast choice, yet their origin story is anything but ordinary. The ...

The breakfast cereal aisle is experiencing a blast from the past that's making cash registers ring. Market reports reveal ...

Creative Artists Agency will acquire Beanstalk, a mainstay of the licensing sector, as it seeks to build its expertise in ...

It's natural for many shoppers to build loyalty toward certain brands, but many common household items don't require the same ...

Check out our list of some of the tastiest products available from Costco that are not only a good deal but are also made in ...

MIAMI — General Mills Inc. has done “what it needed to do” to counteract market pressures and better align with consumer ...

MIAMI — General Mills Inc. has done “what it needed to do” to counteract market pressures and better align with consumer preferences in the cereal category, Jeff Harmening, chairman and chief ...

TreeHouse couldn't cash in on the store-brand boom, highlighting how the private label trend has largely benefited retailers ...