SAP has always been a leading provider of CRM software. However, SAP’s strategy has shifted toward a software-as-a-service (SaaS) model through which it plans to close the gap between its offerings ...

Oracle (ORCL-1.3%) has acquired BigMachines, a developer of cloud-based software that automates the creation of complex price quotes for sales teams. Terms are undisclosed. (PR) BigMachines' software ...

SaaS and cloud solutions continue to represent key drivers in the CRM market, up from 8 percent of the CRM market in 2005 to 20 percent of the market in 2008, according to Gartner. SaaS and cloud CRM ...

Our research has found that Salesforce is the better choice than Oracle when it comes to CRM platforms. Thanks to rich features, immediacy, and a very compelling pricing structure, there’s a reason ...

As the ticker has indicated, Salesforce (CRM) has become synonymous to the CRM market. Most investors buy Salesforce stocks to gain exposure into the CRM market. Salesforce went public in 2004 at ...

IBM has bought Optevia, a UK-based systems integrator specializing in Microsoft Dynamics CRM for the public sector. Optevia will join IBM Global Business Services, where IBM says it will help meet the ...

Adobe (ADBE) stock demonstrates stronger revenue growth during critical periods, enhanced profitability, and a comparatively ...

CRM is a tool that allows you to provide a better customer experience. It brings all information to one place, making it easier for you to personalise your messaging and offerings. In addition, CRM ...

Cloud technologies are not all alike nor are they all adopted at the same time and pace. For many years, I’ve been tracking the adoption of cloud software by businesses. CRM applications were often ...

When Nikon decided to merge and consolidate customer data from more than 25 disparate sources into one system, officials didn’t want the burden of maintaining it in-house, yet whatever they went with ...

This analysis is by Bloomberg Intelligence Senior Industry Analyst Anurag Rana and Bloomberg Intelligence Associate Analyst Lucas Ramadan. It appeared first on the Bloomberg Terminal. Application ...