New TRAI rules require telecom operators to use standardized tags in commercial SMS templates to block phishing, fraud, and ...

The Telecom Regulatory Authority of India (TRAI) has issued a new Direction instructing all Access Providers to mandatorily ...

Under the new rules, commercial SMS senders must tag each variable during template registration, specifying its purpose.

TRAI directs access providers to pre-tag variable components in commercial SMS templates. Enhance security and prevent spam.

TRAI mandates pre-tagging of links in commercial SMS to curb fraud. Learn how this impacts businesses and protects users from ...

Variable components typically include elements such as URLs, application download links, or callback numbers that may change from recipient to recipient or from time to time, while the rest of the ...

Patrick Kehoe, EVP of Product Management at Messagepoint, Inc., detailed his professional insight surrounding mortgage ...

The question is not whether you need to evolve your executive communication. It is whether you will do it before 2026 makes ...