Dallas Mavericks forward Cooper Flagg is breaking NBA rookie records in the New Balance Hesi Low v2 basketball shoes.

This wasn't supposed to happen. We're not supposed to be here. Cooper Flagg is not supposed to be signed to New Balance today. Yet, here we are. This morning, New Balance released a promotional video ...

While Nike released Ja Morant's JA 3 and Adidas' Anthony Edwards' AE 2 signature shoes in loud and vibrant colors, New Balance responded by debuting a Cooper Flagg sneaker, whose clean look was met ...

Though Duke’s relationship with Nike goes back decades, standout Blue Devils freshman Cooper Flagg chose another shoe company for an NIL deal. New Balance announced Monday it had signed Flagg, a 6-9 ...

New Balance has signed a major addition to its basketball roster. Duke freshman and potential No. 1 overall NBA draft pick Cooper Flagg has joined the brand with a shoe endorsement deal. Flagg, 17, ...

Cooper Flagg, Duke freshman men’s basketball player and projected No. 1 pick in the 2025 NBA Draft, has signed a shoe and apparel deal with New Balance. The partnership has a personal connection for ...

Flagg has also shown comfort shooting pull-ups going left and can likely get to this shot more easily as he develops his ...

Add Cooper Flagg to the list of Dallas Mavericks who will get to wear their own shoes on the court during an NBA game. Flagg and New Balance officially announced Thursday the “Hesi Low v2 X Cooper ...