Subscribe to BizTimes Daily – Local news about the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin. The ‘look’ of your facilities can support your brand It’s ...
Before corporations, entertainment companies, sports franchises, and political parties acquired “brand narratives,” the notion of branding was a subset of a practice called “corporate identity.” CI, ...
Before the Internet, printed graphics standards manuals were practical tools for designers. Today, they sell for $80 a pop. In 2012, Pentagram designers Jesse Reed and Hamish Smyth, along with their ...
Facebook—the company, not the app—today unveils a new logo and identity as a way to more clearly define the corporate entity that comprises a suite of apps including Instagram, WhatsApp, Messenger, ...
A recent Fast Company article (for my part, a must-read for senior leaders) creates a compelling case on “Why Good Design Is Finally A Good Bottom Line Investment.” But how many businesses today, ...
The new brand was developed over a yearlong partnership with world-renowned design studio Pentagram. Michael Gericke and team led the endeavor. The result is a bold approach shaped to inspire positive ...
After Hillary Clinton revealed her campaign logo in 2015, everyone in media, politics, and design seemed to have an opinion on it—though one designer stayed silent. In the months that followed, it ...
“Visual communications of any kind … from billboards to birth announcements, should be seen as the embodiment of form and function: the integration of the beautiful and the useful,” wrote Paul Rand ...
18 January 2011 DOHA: Consolidated Gulf Co (CGC), one of the first technology companies in Qatar, has unveiled its new corporate identity and logo in synergy with Qatar's incredible growth and ...
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