Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The advertising industry is widely known for its creativity. It combines innovative thinking ...

AI has revolutionized the once-tedious PPC ad creation process. While user-friendliness and innovation remain crucial, the end product must boost sales and ROI. By harnessing AI, you can identify real ...

ZDNET's key takeaways Canva unveiled its Creative Operating System on Thursday.It includes a video editing tool, an email ...

Learn how to view metrics for specific creative assets in Meta and think through testing strategies including what you can ...

Forbes contributors publish independent expert analyses and insights. The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital ...

NEW YORK--(BUSINESS WIRE)--Smartly, the leading AI-powered adtech company, has been recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2024. According to the ...

“A jack of all trades is a master of none – but oftentimes better than a master of one.” It’s a favorite saying among LinkedIn posters and business bloggers, who often tout this longer version of the ...

Tadhg McCarthy, co-founder and chief design officer at digital consultancy Elsewhen explores the opportunities and challenges of the rapid adoption of AI by the ad industry Recent studies reveal an ...

Wonderhood Design's Roy Barker explains that design needs to be seen and heard, valued and included, if it's to make to real impact in the agency world. Advertising agencies are suddenly discovering ...

Working in the commercial creative industries usually means that you are bringing your skills to bear for others: primarily clients and brands. But the industry has also produced many famous ...