The sharpest radio stations aren’t just experimenting anymore, writes Waymark's Hayden Gilmer. They’re using AI to fundamentally expand their operations.

Learn how to view metrics for specific creative assets in Meta and think through testing strategies including what you can ...

Amazon Ads has rolled out its AI-powered Video Generator for advertisers in India, marking what Kabir Bedi, Head of Product ...

Ads APIs aren’t just for social media networks anymore. Tuesday marked the launch of Roku’s Ads API, which feeds directly ...

The Right Tree” tells the story of how the home improvement retailer helps families find their perfect tree and is ...

Insurance Advertising Market is poised for expansion driven by rising insurance penetration, digital transformation, and data-driven personalization. Key drivers are growing consumer demand ...

Brands are increasing ad spends by 10–15% as digital-first storytelling, regional markets, creator commerce, and affordable ...

Sridevi Sarkar, a Media Account Specialist for YouTube Ads at Google, explores the shift in digital advertising and how to ...

Ad recall, one of marketing’s most commonly used brand lift metrics, is wrong 80 per cent of the time, according to new ...

Listen now: Pod Save Advertising, presented by The Drum, features Alastair Duncan in conversation with Orlando Wood (System1) ...

netpulse AG, a Swiss digital marketing agency specializing in Google Ads, SEO, and social media marketing, has expanded its implementation of artificial intelligence technology to enhance search ...