Key growth drivers include the rising demand for personalized customer experiences, greater adoption of cloud-based solutions, advancements in AI & analytics, and increased use of mobile CRM. Major ...

Organizations love to talk about building relationships with customers. The trouble is, most of the time it feels like they’re just paying lip service to the idea. Was Wells Fargo “building ...

Lightfield, a new AI-powered CRM from the creators of Tome, launches to challenge Salesforce and HubSpot by eliminating ...

When I'm working with clients and I ask them about the relationships with their customers, I hear the same reply over and over again, "We've got a great relationship with our customers. We provide a ...

Ideally, many customers (67%) would like to receive personalized deals or offers when shopping in-store or online based on ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

80% of Canadian P&C and 76% of life insurance customers are willing to use digital for transactions "As insurers face challenges in retaining customers, there's work to be done in developing strong ...

A few years ago, I used to believe that flashy ads and crazy discounts were the magic pills to grow a business. And to some extent, they worked. People clicked, bought and left. But the ROI didn’t ...

Law firm success has always been based on building solid relationships with clients, but as he takes on his new role of CEO at one of Canada’s largest law firms, David Leonard knows it needs to go to ...