Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

Holiday shopping is shifting as adults buy toys and tweens buy beauty. Age lines are blurring fast, forcing retailers to ...

Segmenting the marketing properly is an important step in marketing. But then we need to describe the customers in the various segments. Describing customers is important for various reasons. First, ...

Customers Bank is a subsidiary of Customers Bancorp, Inc., a bank holding company located in Wyomissing, Pennsylvania. The voting common shares of Customers Bancorp, Inc. are listed on the New York ...

In every recession marketers find themselves in poorly charted waters because no two downturns are exactly alike. However, in studying the marketing successes and failures of dozens of companies as ...