The Communication Rule Steve Jobs and Jeff Bezos Always Followed—and Most People Ignore

Steve Jobs and Jeff Bezos followed four principles of audience-centric communication. Here is how they put their audience ...

Connecting With Consumers: Lessons From Touring With A Brand Activation

Touring demands flexibility. Weather shifts, shipping delays and local quirks are part of the game, but often the best ...
Investopedia

How Market Segments Work: Identification and Example

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...
Investopedia

Permission Marketing: Definition, Advantages, and Example

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...