Businesses today frequently turn to customer surveys to gauge customer satisfaction, gather feedback and obtain data-driven insights. However, an over-reliance on these tools often leads to survey ...

To use your CX program as a customer engagement tool, each survey goal and each survey item should answer the question: What am I really asking? While a customer will never see this question, they ...

A customer survey starts with the development of a questionnaire. Marketing research professionals will usually get input from other functional areas of the company, like brand and advertising, so ...

I recently had an outstanding experience at a diner—the food, atmosphere, presentation and service were terrific. I was extremely satisfied with the experience, yet I won’t return. Why? Because I ...

Ramsey Theory Group's October 2025 survey of 100 enterprise contractors in the environmental remediation, moving, general contracting, HVAC, electrical, and plumbing industries showed AI not only ...

Designing an effective customer survey is always a balancing act. You want to give customers the opportunity to voice their concerns and feel that they are being heard, while at the same time you want ...

Each year, Norfolk Southern (NS) conducts a comprehensive customer survey to gauge service performance and identify ...

In an effort to tighten its focus on customer service, Kenworth Truck Co. is offering recent truck purchasers two owner surveys on the Internet In an effort to tighten its focus on customer service, ...

Customer satisfaction surveys are used by small business owners to gauge how the company is perceived by the patrons they service. Organizing a survey is the first step in assessing customer reaction ...

Forbes contributors publish independent expert analyses and insights. I write about modern marketing, creative ideas and evolving careers. After a recent United flight, I received an email to ...

Descope, the drag & drop external IAM platform, commissioned a survey of 416 individuals with technical and / or budgetary responsibility for Customer Identity and Access Management (CIAM) solutions.

The 2025 American Customer Satisfaction Index study found rising customer satisfaction with USDA, State, SBA and other ...