Businesses today frequently turn to customer surveys to gauge customer satisfaction, gather feedback and obtain data-driven insights. However, an over-reliance on these tools often leads to survey ...

To use your CX program as a customer engagement tool, each survey goal and each survey item should answer the question: What am I really asking? While a customer will never see this question, they ...

I recently had an outstanding experience at a diner—the food, atmosphere, presentation and service were terrific. I was extremely satisfied with the experience, yet I won’t return. Why? Because I ...

A customer survey starts with the development of a questionnaire. Marketing research professionals will usually get input from other functional areas of the company, like brand and advertising, so ...

Ramsey Theory Group's October 2025 survey of 100 enterprise contractors in the environmental remediation, moving, general contracting, HVAC, electrical, and plumbing industries showed AI not only ...

Designing an effective customer survey is always a balancing act. You want to give customers the opportunity to voice their concerns and feel that they are being heard, while at the same time you want ...

Surveys can benefit your company, your current customers, your potential customers, and the industry as a whole through usable information that might otherwise be lost. Among the many techniques ...

Customer satisfaction surveys are used by small business owners to gauge how the company is perceived by the patrons they service. Organizing a survey is the first step in assessing customer reaction ...

Each year, Norfolk Southern (NS) conducts a comprehensive customer survey to gauge service performance and identify ...

In an effort to tighten its focus on customer service, Kenworth Truck Co. is offering recent truck purchasers two owner surveys on the Internet In an effort to tighten its focus on customer service, ...

Forbes contributors publish independent expert analyses and insights. I write about modern marketing, creative ideas and evolving careers. After a recent United flight, I received an email to ...

Descope, the drag & drop external IAM platform, commissioned a survey of 416 individuals with technical and / or budgetary responsibility for Customer Identity and Access Management (CIAM) solutions.