In this conversation, he shines a light on Infosys' journey to becoming a $71 billion global tech brand and what the ...

According to David, who will be speaking at Ignite, the foundation of navigating the EU AI Act in B2B marketing lies in balancing innovation with compliance: “If you think of B2B Marketing as a ...

B2B is a set of online and offline strategies, skills, platforms, data analytics, AI, technology and a direct, concise and effective way of communicating with businesses. “B2C is all about branding.

As the UK introduces the much-anticipated Data Use and Access Bill, B2B marketers are preparing for changes that could reshape their approach to data strategy, privacy and customer engagement.

Over the next three years, gaining an understanding of artificial intelligence (AI) will be critical for B2B marketing leaders looking to futureproof their careers, according to new Marketing Week ...

The value of B2B marketing is different from marketing at B2C companies. It is less about branding and more about performance. B2B organisations typically engage in long, complex sales cycles for ...

Developing stronger customer insight will be critical for B2B marketing leaders over the next three years, according to new research from Marketing Week. The exclusive State of B2B Marketing survey – ...

B2B marketers face an enormous challenge: how to reach an increasingly fractured audience in a saturated marketing environment. It's the equivalent of hitting a moving target with a constantly ...

If you were on LinkedIn just seven years ago, you might remember a pre-feed time, when people simply logged on to post career updates. That's hard to imagine now, considering how central the feed is ...

B2B has long been seen as the ugly sister of B2C, says Anca Rhone of MX for our B2B focus week. Now is its time to shine, but the field must first overcome these hurdles. B2B marketers must take risks ...

Rye Brook, New York, Oct. 17, 2023 (GLOBE NEWSWIRE) -- Global B2B marketing solution provider Anteriad today announced that the company has been recognized in a new Forrester Research report titled ...

Jonathan Franchell, CEO & Founder of Ironpaper, a B2B growth agency that uses data-driven and creative processes to drive business results. Does this sound familiar? Your chief marketing officer is ...