Le commerce B2B repose sur des échanges et des moyens d’action propres à la mise en place d’une relation professionnelle entre des sociétés, fournisseurs, distributeurs ou des partenaires commerciaux.

As the UK introduces the much-anticipated Data Use and Access Bill, B2B marketers are preparing for changes that could reshape their approach to data strategy, privacy and customer engagement.

The playbook for B2B marketing is being rewritten at lightning speed. The strategies that worked yesterday are quickly being outpaced by new technologies and shifting customer expectations. It's no ...

B2B is a set of online and offline strategies, skills, platforms, data analytics, AI, technology and a direct, concise and effective way of communicating with businesses. “B2C is all about branding.

In August 2023, we launched the Community Index, a real-time dashboard of B2B marketing metrics, designed specifically for the global community of B2B marketers within Propolis. Over the past year, we ...

Developing stronger customer insight will be critical for B2B marketing leaders over the next three years, according to new research from Marketing Week. The exclusive State of B2B Marketing survey – ...

If you were on LinkedIn just seven years ago, you might remember a pre-feed time, when people simply logged on to post career updates. That's hard to imagine now, considering how central the feed is ...

The value of B2B marketing is different from marketing at B2C companies. It is less about branding and more about performance. B2B organisations typically engage in long, complex sales cycles for ...

B2B has long been seen as the ugly sister of B2C, says Anca Rhone of MX for our B2B focus week. Now is its time to shine, but the field must first overcome these hurdles. B2B marketers must take risks ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Albert Einstein famously defined insanity as doing the same thing over and over again and ...

Jonathan Franchell, CEO & Founder of Ironpaper, a B2B growth agency that uses data-driven and creative processes to drive business results. Does this sound familiar? Your chief marketing officer is ...