Throughout my career, I’ve worked with companies across highly regulated sectors, including finance, insurance, banking, and tobacco. Navigating these industries means understanding how regulation ...

It’s no secret that Instagram is one of the most popular social networks around, at over 1 billion users. What’s more, Instagram is perfect for marketing and businesses because Instagram users have a ...

Failing to distribute your content properly is like shouting into an empty room: it's a lot of effort for nothing. Failing to distribute your content properly is like shouting into an empty room: it’s ...

Ross Hunter is the Founder and President of Copylab, a marketing communications agency that specializes in the financial services industry. Content is not king. It’s a soldier suited in armor. It’s a ...

In last week’s blog post, I talked about how challenging the digital world’s new river of gold, the creation and publication of compelling content, was for the smaller business operator. This week, ...

Press releases are an essential part of marketing communication, and it’s easy to see why — they are inexpensive, more credible than paid media, reach a wide and diverse audience, and win customers ...

Danielle Johnson was looking to funnel her pandemic stress into a relaxing hobby, so she turned to candle-making. She learned techniques from YouTube videos and Facebook groups and quickly realized ...

Mobile has undoubtedly changed the way we live our lives. It has altered the way we communicate, navigate through an unfamiliar town, and even the way we buy our movie theatre tickets. There are over ...