The implication for marketers is that paid digital activity can shape conversations and attention, but converting attention ...

Maryland made a bold move when it passed a digital ad tax whose constitutionality was questionable, writes Sam Handwerger.

Ads APIs aren’t just for social media networks anymore. Tuesday marked the launch of Roku’s Ads API, which feeds directly ...

Digital Turbine's revenue and margins are rebounding, driven by Asia-Pacific growth. Discover if its valuation still offers ...

Meta says it's made improvements to its ad retrieval architecture, which could help businesses better reach their audiences.

For instance, a campaign by a tech company targeting gamers was able to generate substantial engagement by participating in relevant subreddits. This not only increased brand visibility but also ...

Retail media is once again the story in this most recent outlook report, thanks to the channel’s ability to reach consumers in a buying mindset with valuable first-party retailer data. Madison and ...

Go beyond dashboards. Use platform APIs to access deeper data, connect insights, and automate workflows that reveal new ...

Chess has shown how live competition, digital play, broadcast storytelling and community culture can work together to create a global presence.

The ‘Digital Agency Head of The Year’ award is given to a Founder/ Co-Founder or entrepreneur of a standalone Digital Agency ...

Does technological progress equal social progress? Many have lost faith in this idea in an era of hatred, "fake news" and ...