We caught up with marketers and those who care about marketing to discuss the most overused words and phrases of 2020. COVID-19 left all of us in new territory. At work. At home. In our personal lives ...

If companies don’t adapt their marketing and content strategies during these times to drive loyalty, they risk losing customers to brands that do. There's a saying in the marketing world: the top 20% ...

WEST LAFAYETTE, Ind. — Purdue University is teaming with Simplilearn, an international online training company, to offer a new Post Graduate Program in Digital Marketing. The online program offers ...

As expected, the pandemic brought an increase in law firms' use of and reliance on digital marketing and social media, and they are getting better at it. Law firms leaned in hard on webinars, paid ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. While 2020 brought about incredible challenges, it also unlocked new opportunities to ...

The business of marketing content moved away from traditional pillars like billboards and 30-second spots long ago. Digital platforms are now taking an increasing portion of budgets in order to spread ...

Marketing efforts in 2020 will be taking place in a climate of growing economic uncertainty: 56% of U.S. CFOs are preparing for the possibility of a recession by the end of the year, according to The ...

The pandemic’s arrival forced a huge portion of commerce online, which led companies in nearly every industry to beef up digital marketing of their products and services. While digital marketing isn’t ...

Google’s push to phase out third party tracking cookies — aka its ‘Privacy Sandbox’ initiative — is facing a competition challenge in Europe. A coalition of ...

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After a year like no other, marketing executives are analysing the learnings for the future. The fashion sector has embraced digital and moved ever-closer to the consumer – with benefits that will ...

In August, Salon reported that the Republican National Committee (RNC) had paid about $5 million to a mystery marketing services company called Digital Consulting Group LLC, starting with a $2 million ...