Marketing agency MacMartin, based in Derby, has been awarded UK government funding for a research project focused on ...

In a room filled with excitement and anticipation, over 600 industry leaders and enthusiasts gathered to commemorate the 22nd ...

New report reveals rising acquisition costs, shifting consumer trust signals, and the AI-driven future of FinTech marketing ...

Microsoft’s new Copilot-powered Image Animation feature lets advertisers instantly turn static images into video assets.

Communication strategy is the living instruction manual that translates a brand’s positioning (who you are and why you matter ...

For B2C brands to stay relevant and meet audiences where they are, they must be up to date on developments in social media to ...

The Gulf Cooperation Council’s (GCC) Schengen-style visa is set to go live next year, allowing travellers to visit the UAE, ...

Artists & Robots launches with a portfolio of notable brands in consumer goods, financial services, healthcare, and ...

Google’s proposed ad-tech fixes aim to satisfy EU regulators without a breakup, a move that could shape advertiser control across Europe’s digital ecosystem.

From operating in survival mode to finding flexibility, four B2B marketers discuss the ups and downs of going it alone.

Sources told this newspaper that I4C has traced the footprints of these cyber-financial flows to five countries: Pakistan, ...

On 2, SEC Chair Paul S. Atkins spoke at the Federal Reserve Bank of Philadelphia, describing the agency’s evolving approach to ...