This partnership became one of the most financially devastating marketing decisions in recent memory, resulting in a $27 billion loss in market value and a 30% sales drop. But as I explored in my ...

Explore the principles that turn content from noise into strategy, designed for teams focused on trust, scale, and measurable ...

If you’re not marketing your business on mobile devices, you may be losing money. Learn 10 mobile device marketing strategies ...

As the Q3 earnings season wraps, let’s dig into this quarter’s best and worst performers in the advertising & marketing ...

Marketing teams are reaching the same conclusion: combining data, AI and automation turns every customer click into higher ...

When you know you want to transition into a new industry, you should focus on starting small and doing it step by step. You ...

From AI-enabled video-editing software to trend-monitoring agents, these are the tools helping brands win on social.

For business leaders, the decision to refresh a brand requires careful consideration, thoughtful planning and a clear ...

Marketers say cultural spaces like music festivals allow brands to connect with younger audiences with live entertainment ...

"The real opportunity lies in using AI to deepen the relevance of powerful, mass-reach ideas, rather than fragmenting into one-to-one micro-ads that no one remembers. Creepy slop that brags about ...

Motor retailers, carmaker's national sales companies and industry suppliers are encouraged to prepare their submissions for ...