Direct marketing is any marketing or communications activity that directly connects a business with a prospective or existing customer. In the process of direct marketing, there is no intermediary ...

According to the Direct Marketing Association, the industry trade group for direct marketing, the definition of direct marketing is: "an interactive process of addressable communication that uses one ...

Direct marketing has long been a staple of a business’ marketing mixes, but do you fully understand why they make an impact with your customers? I recently spoke with Patti Groh, Director of Marketing ...

The Information Regulator’s Guidance Note on Direct Marketing under the Protection of Personal Information Act (POPIA) has sparked debate in the direct marketing sector. A key point of contention is ...

We picture them on the sides of roads and highways. We might think of a fruit stand, for example, or maybe we remember a hand-painted sign pointing to a U-pick farm. They’re what we think of when ...

The term 'direct marketing' refers to the communication of advertising or marketing material which is directed to particular individuals. This definition is wider than you might expect and covers any ...

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Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified customer, several hundred totally disinterested ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...