Ecommerce isn’t just a new category for online advertising. It’s changing how online advertising works. The first generation of online ad metrics was all about measuring the impact of the ad itself: ...

The AdExchanger Commerce Media Newsletter often gets into the weeds on how retail media and programmatic ecommerce works. Sometimes, though, the category needs a macro-level perspective. That’s why ...

The eCommerce industry has become highly competitive as more and more retailers are going online. By 2022, the global eCommerce market is likely to be worth $5.4 trillion. In 2020, the consumers spent ...

Several DTC ecommerce advertisers are doing admirably well with Facebook Ads. But I don’t think any brand should depend on a single marketing platform. I’ve written before about how to bring winning ...

The new rules, which mirror key principles of the EU's GDPR, are predicted to have an initial negative impact on e-commerce ...

The PMax evolution has dominated ecommerce ad spend (peaking at 82% last May) but faces some decline in its piece of the ecommerce pie. Google’s Performance Max (PMax) campaign type has reached its ...

With billions of visitors per month, YouTube—and YouTube Ads specifically—has become an attractive option for e-commerce businesses to unlock sales opportunities. We recently worked with an e-commerce ...

Advertising spend on eCommerce platforms will grow by 18.3 per cent this year, reaching $58.5bn, as brands look to pounce on the online shopping boom caused by the COVID-19 pandemic. Worldwide spend ...

According to the latest insights from Zenith, ecommerce and online video will lead a global ad spend recovery surge this year. The company’s latest Advertising Expenditure Forecasts predicts that ...

India’s festive season has always been a litmus test for consumer sentiment, and 2025 is shaping up to be one of the most dynamic yet. Industry estimates suggest that e-commerce could account for ...