Ecommerce isn’t just a new category for online advertising. It’s changing how online advertising works. The first generation of online ad metrics was all about measuring the impact of the ad itself: ...
In the fast-paced world of e-commerce, it is crucial for brands to stay ahead. The digital landscape is constantly changing, introducing amazing advancements in e-commerce advertising. These new ...
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Why E-Commerce Marketing Campaigns Fail and How to Fix Them
E-commerce marketing campaigns balance art and science, combining creative elements like visuals and copy with data analytics. This blend of creativity and data can be complex — and, if not planned ...
Quartile, an ad-optimization platform for ecommerce marketplace sellers, today announced it has acquired Sidecar, a performance-marketing technology provider for ecommerce retailers and brands. The ...
The AdExchanger Commerce Media Newsletter often gets into the weeds on how retail media and programmatic ecommerce works. Sometimes, though, the category needs a macro-level perspective. That’s why ...
NEW YORK, Aug. 08, 2023 (GLOBE NEWSWIRE) -- Fluent, Inc. (NASDAQ: FLNT), a leading performance marketing company, today announced the launch of adflow, a turnkey commerce media solution delivering an ...
Q4 is almost here, along with the holiday shopping season. Rather than focus on ecommerce holiday SEO strategies and campaigns – which you should (hopefully) already have nailed down – now is a good ...
For years, search campaigns have been an imperative part of one’s PPC strategy. However, the landscape is shifting and Google is increasingly prioritizing shopping within the user experience, changing ...
Overview E-commerce analytics requires a unique blend of marketing metrics, customer behaviour analysis, and ...
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Internet, omnipresent - February 14, 2022. Clearly, a shift is happening in the world of eCommerce, we’ve all felt that shock. 2021, the year that has accelerated the entire industry by more than a ...
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