Overview E-commerce analytics requires a unique blend of marketing metrics, customer behaviour analysis, and ...

Center Parcs has completed an overhaul of its marketing leadership team with three senior appointments, as the business ramps ...

Marketing teams are reaching the same conclusion: combining data, AI and automation turns every customer click into higher ...

Discovery, comparison and conversion can now take place in one conversation, making chat a complete buying environment.

With a portfolio of 65 brands, 300 physical stores and 19 direct-to-consumer ecommerce brands, Brand Collective is one of ...

China's PDD Holdings beat forecasts on Tuesday with a 14% rise in third-quarter adjusted earnings in a sign ​the e-commerce ...

For years, consumer platforms have engaged in forced opt-ins, buried opt-outs, and misleading prompts to trick users into ...

Branvas reports a shift in dropshipping from generic hustles to brand-driven businesses, emphasizing trust, customer ...

China's PDD Holdings beat forecasts on Tuesday with a 14% rise in third-quarter adjusted earnings, a sign that the e-commerce ...

For international brands, the message is clear: APAC’s growth will be defined by those who blend localisation, storytelling, ...

Jumia’s US SEC disclosures show that 52.9 percent of its workforce as of December 2024 comprised marketplace operations and management employees, while logistics staff made up 40.4 percent.