Overview E-commerce analytics requires a unique blend of marketing metrics, customer behaviour analysis, and ...

Center Parcs has completed an overhaul of its marketing leadership team with three senior appointments, as the business ramps ...

Marketing teams are reaching the same conclusion: combining data, AI and automation turns every customer click into higher ...

Here are six common reasons behind the downfall of e-commerce marketing campaigns. Many sellers believe digital marketing tools make developing a successful e-commerce campaign easy. For example, they ...

Discovery, comparison and conversion can now take place in one conversation, making chat a complete buying environment.

China's PDD Holdings beat forecasts on Tuesday with a 14% rise in third-quarter adjusted earnings in a sign ​the e-commerce ...

For years, consumer platforms have engaged in forced opt-ins, buried opt-outs, and misleading prompts to trick users into ...

Branvas reports a shift in dropshipping from generic hustles to brand-driven businesses, emphasizing trust, customer ...

Looking for the best Klaviyo email marketing agencies in the US? The right partner can transform your customer engagement, ...

The world of e-commerce is more competitive than ever because things move so quickly. With the rise of online shopping, ...

After 20 years as president of marketing and software company SmartEtailing, later rebranded as Workstand in 2023, Ryan Atkinson resigned in late October. He is succeeded by long-time vice-president ...