Cobalt Keys LLC, a Las Vegas-based public relations and communications services firm, today announced the expansion of its AI-powered marketing solutions designed to help professional corporations ...

But if you’re still unsure if you’re ready to find out why Mailchimp customers see up to 24x ROI using the Standard plan, ...

Email remains a cornerstone of retail and e-commerce growth, but it has also become a growing litigation target. A recent ...

Even as AI has revolutionized personalization, a critical element determines whether that highly relevant email gets opened ...

Does anyone care about your email marketing? Litmus decided to find out — and has good news to report. Targeted email campaigns are extremely effective, Chad White, research director at Cambridge, ...

Effective email marketing demands more than generic messages, as demonstrated by experts who consistently achieve higher ...

You can integrate email marketing into SEO strategies by driving email sign-ups via web pages, using email as a keyword ...

Is email dead? Lately, it feels like the marketing world has fallen out of love with email. McKinsey’s iConsumer survey reported a 20% decline in email usage between 2008-2012, as the medium ...

Digital marketing is reshaping the way advisors connect with prospective clients. Email marketing is one branch of that and it can be an effective way to communicate with clients while fostering trust ...

In many ways, email marketing is like the redheaded stepchild of online marketing. It just doesn’t come across as sexy as inbound, as flashy as SEO, and neither does it have the viral buzz of content ...

Most companies are now doing some form of email marketing. Based upon my experience, though, many of them don’t have a clue about how it works. With that in mind, this post will describe, in brief, ...

So there I was reading Email Marketing Benchmarks 2016: Relevancy, Frequency, Deliverability and Mobility, the latest edition from eMarketer. Had my omnipresent cup of coffee within arm's length. I'd ...