To truly grab and keep consumers’ attention, originality, authenticity and a spark of delight and surprise can drive a ...

You can integrate email marketing into SEO strategies by driving email sign-ups via web pages, using email as a keyword ...

Plan your sending cadence carefully. When you suddenly start emailing thousands of people, your messages look suspicious. So ...

Even as AI has revolutionized personalization, a critical element determines whether that highly relevant email gets opened ...

Effective email marketing demands more than generic messages, as demonstrated by experts who consistently achieve higher ...

With an average open email rate of 18.0% in 2020, it’s not like marketing teams are crushing this email thing. Wait, isn't 18% pretty good? We get that standards are low here, for sure. Bottom-line?

Does anyone care about your email marketing? Litmus decided to find out — and has good news to report. Targeted email campaigns are extremely effective, Chad White, research director at Cambridge, ...

Digital marketing is reshaping the way advisors connect with prospective clients. Email marketing is one branch of that and it can be an effective way to communicate with clients while fostering trust ...

Cobalt Keys LLC, a Las Vegas-based public relations and communications services firm, announces the expansion of its AI-powered solutions designed to help professional corporations establish market ...

Is email dead? Lately, it feels like the marketing world has fallen out of love with email. McKinsey’s iConsumer survey reported a 20% decline in email usage between 2008-2012, as the medium ...

In many ways, email marketing is like the redheaded stepchild of online marketing. It just doesn’t come across as sexy as inbound, as flashy as SEO, and neither does it have the viral buzz of content ...

Most companies are now doing some form of email marketing. Based upon my experience, though, many of them don’t have a clue about how it works. With that in mind, this post will describe, in brief, ...