Most sales reps think cold email is broken. "Nobody reads cold emails anymore," they say. "Email is dead." They're wrong. What's broken isn't the channel — it's the approach. Apollo.io analyzed ...

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87% of marketers use email campaigns to nurture their audiences, but only 58% say their efforts have been successful. The founder of million-dollar business Unique Markets shared the email that helped ...

When you have a new employee joining your company, you want to make a good impression. You want to help them feel part of the team. And you likely have important first-day information to share, such ...