A phenomenon is happening in the market: many businesses spend 500 million/month on budget but still fail due to exhausted ...

We see dubious ads, Zuckerberg gets rich: apparently, this is part of the business. Scams bring Meta billions.

New media startups like The Bulwark and Ankler Media are building their businesses with a focus on loyal subscribers over ...

Meta says it's made improvements to its ad retrieval architecture, which could help businesses better reach their audiences.

In a paper published last year, Shumailov called this “model collapse,” a process by which an AI system becomes, in his words ...

In marketing data-driven, companies need to monitor different KPI to ensure the success of their strategies. Among the most relevant are the CTR, ROAS, cart abandonment rate, and conversion rate.

Industry data shows that brands are increasingly investing in creator-based humour because audiences respond to conversational, unpolished, culturally fluent voices over traditional ad copy ...

Every business can benefit from social media, no matter its size or industry. Learn four benefits of using social media and ...

Digital marketing is rapidly changing as a business is forced to change and innovate in order to compete. One of the newest ...

The English High Court has delivered its long-awaited judgment in Getty Images v. Stability AI. The case relates to the alleged infringement ...

The question is no longer whether quirky ads attract attention, but whether they continue to drive lasting recall, brand ...